Content creator Anomaly provided an in-depth analysis of the decline in Souvenir Packages and stickers sales at the recent CS:GO Major event. According to third-party data and research, it was estimated that the cosmetic sales at the Shanghai Major 2024 witnessed a decrease of approximately 20% compared to the CS:GO BLAST Paris Major 2023. Anomaly attributed this downturn to Valve, pointing out a significant loss of interest among users.
He further highlighted that only 311 covert (red) skins were unboxed at the Shanghai Major, which pales in comparison to the 1668 items of similar quality purchased during the Paris Major. Expanding his observation to gold stickers, Anomaly found an even more concerning trend, with only 12% being sold in comparison to the Paris Major. However, it's essential to note that the calculation regarding stickers is flawed, given that the sales for the Shanghai Major had not commenced at the time.
Anomaly also referenced a recent podcast titled 'The Four Horseman,' where Jason Lake, the CEO of Complexity, disclosed the approximate earnings from Majors. Lake revealed a 75% decrease in revenue from Copenhagen stickers in comparison to Paris, followed by a further 30%-40% decline in Shanghai compared to Copenhagen.
Considering HLTV's report stating that Paris Major teams earned around $110 million collectively, the projections for Copenhagen and Shanghai stand at $27.5 million and $16-19 million, respectively. Lake's revelation shed light on Complexity's fortunate outcome in Paris, where they secured a beneficial starting position in the Challengers stage. However, subsequent Majors did not yield similar results for the team. Notably, Lake's disclosure coincided with the ongoing Shanghai Major, aligning with the information shared by their manager Messioso shortly after the Danish Major.
